Legal information

Paid Placement Policy

How optional paid visibility is balanced with a useful, practical local guide.

A useful guide first

Some businesses may pay for enhanced profiles, additional visibility, seasonal placements or AI Customer Assistant features. Paid placement should still be relevant to what the visitor is looking for.

Paid businesses may appear more prominently in relevant guides, directory results or homepage sections. The aim is to keep the content useful first and make practical English-facing information easier to find.

Visitor-facing wording

Where useful for visitors, enhanced features may be described in plain terms such as “Spring Perk” or “Ask in English”. Internal product names such as Premium Partner, Visibility Plan, Founding Partner or Sponsored will not be used as confusing visitor-facing labels unless disclosure is legally required or needed for clear transparency.

Some businesses may have enhanced profiles or paid visibility placements.

Last updated: 27 May 2026